Sydney’s Pitt Street Mall has just welcomed a new brand on the strip, with Swiss watchmaker Tissot opening its newest Australian boutique at Westfield Sydney.
This brings the brand’s owned store portfolio in Australia to four, including an outlet store in Victoria, and two full-price spaces in the south-eastern state.
Spanning 90 square metres, the boutique is said to feature a modern layout with a mix of wood, glass and metal finishes.
The brand’s signature red accent features prominently throughout the space, alongside digital displays showcasing the brand’s identity. Glass showcases present the collections.
A central display unit in the store allows customers to explore key timepieces up close, while surrounding showcases highlight both heritage-inspired designs and the brand’s latest releases.
There are also large campaign visuals throughout the store.
Alongside the usual customer service, the boutique will also offer after-sales support, including repair services.
Alongside owned stores, the brand is also sold through 120 retail and shop-in-shop spaces, including at David Jones and specialty jewellers such as Gregory Jewellers, Mazzucchelli’s, Salera’s and Lotte Duty Free.