Swarovski has launched its new 'Instant Wonder' store concept in Australia. 

Following the launch of the concept in Milan, Paris and New York, the crystal accessories retailer has brought the concept to Westfield Bondi Junction. 

The store is one of 28 'Instant Wonder' stores in key global markets and reflects the brand's new visual identity. 

"Guests are welcomed into a sensorial retail space enhanced by vibrant colours, textures, and innovative materials that work together to encourage curiosity and self-expression," Swarovski said in a statement. 

"The covetable new boxes play a key role in bringing 'Instant Wonder' stores to life.


"Each store is represented by one of five colours – white, pink, green, blue, and yellow – that are, in turn, inspired by the prismatic result of light shining through crystal.

"Walls are lined from floor to ceiling in the octagonal boxes to create a monochromatic, repeating motif that encourages exploration," the business said. 

Additionally, a series of metallic-cast busts scanned from life and created using 3D technology, replace traditional jewellery stands to showcase the pieces. 


"From every vantage point, our ambition is to create an immersive entry into its world of wonder, leaving a lasting and inspired impression for all," the business added. 

To celebrate the store opening, Swarovski hosted private appointments for media, influencers and stylists on June 04. 

The store officially opened on June 05. 


comments powered by Disqus