The SurfStitch Group has launched Phase I of its global content strategy.
The strategy is the result of its acquisition of content platforms Magicseaweed and Stab.
Since the acquisition, Surfstitch suppliers have asked to participate in the new content driven ecommerce program.
In response, Surfstitch has engaged industy partners with a video explaining its strategy and successful brand execution with Hurley through “Stab in the Dark”.
See SurfStitch’s Guide to the Internet.
SurfStitch will soon roll out more initiatives with brand partners enhancing consumer engagement and building its respective brands through content.
Stab and Magicseaweed communicate to three million unique users each month (of which over 80 per cent engage daily).
This is on top of the three million customers already shopping from SurfStitch, Surfdome and Swell.
Surfstitch will use these content networks to allow brands direct access to a core audience and customer base.
During Phase II, SurfStitch will educate brands on how the company will lead its new customer acquisition, retention and loyalty strategies.
Offline and online strategies will include:
• Improved exposure of brand, athlete and product stories
• Joint marketing initiatives targeted by country (in both existing and growth regions)
• Regional or Global exclusive product launches
• Content creation and distribution initiatives through SurfStitch’s low cost digital structure
• Strong and measurable ROI on marketing budgets from ad placement to product sales
• Understand how their brand, athletes and products rate in viewings through SurfStitch’s global network
In the past twelve months SurfStitch acquired SWELL and Surfdome; navigated through a share market listing; consolidated its European operations; and more recently acquired two content platforms – Magicseaweed and STAB.