Surfstitch is set to host a 48 hour shopping event, as the first and only Australian retailer to offer early access to HUF x Pulp Fiction.
The collection celebrates the 25th anniversary of Quentin Tarantino’s iconic film with a range of tees, jackets, hoodies, knits and a skate deck.
The shopping event will launch on January 30 for a minimum of 48 hours in the Australian market.
Surfstitch eCommerce GM Dane Patterson said this is part of a broader strategy.
“This is the the first of a number of high profile, exclusive partnerships SurfStitch have planned for 2020, as we constantly look to bring new ideas to market and to collaborate with brands and projects we’re passionate about.”
The capsule includes 14 items priced from $59.99 to $149.99.
Huf creative director Romeo Tanghalat said the brand reached out to Miramax to see if producing the range was a possibility.
“It turned out they just happen to be having conversations internally about working with Huf as well.
“All of this just happened to coincide with the 25th anniversary of the film, so it was all great timing.”