SurfStitch has announced Australian model, entrepreneur and influencer Chloe Fisher as its new women's ambassador.
The partnership will see Fisher front the business' brand campaigns, including spring and summer 20/21, and will also make regular appearances across SurfStich's social media platforms.
Fisher will also have collaborative input on forthcoming seasonal buys alongside the SurfStitch apparel team.
SurfStitch MD Justin Hillberg said that Fisher was a natural fit for the business.
"We’re thrilled to welcome Chloe Fisher to the SurfStitch family.
"As a woman who is happiest when she’s ‘chasing the summer’ and coupled with her intrinsic love for the outdoors and beach lifestyle, we think she’s the perfect match for SurfStitch - and what’s more, she now lives on our doorstep in the sunny Gold Coast, home to SurfStitch HQ," he said.
Speaking on her partnership with the eTailer, Fisher said that she is thrilled to be the new women's ambassador.
"I'm very excited to join the SurfStitch family up here on the Gold Coast as their new women’s ambassador.
"Fashion is in my blood and as one chapter closes another one opens; I can’t wait to work alongside the team at SurfStitch to curate some beautiful new collections in the months to come," she said.
The first appearance for SurfStitch will be to launch their summer dresses range.