Superdry has partnered with national mental health support network beyondblue, ahead of this holiday season.
Throughout December, Superdry customers will be encouraged to make a gold coin donation for a gift wrapping services. Proceeds go directly to beyondblue.
Gift wrapping stations will be launched across the stores networks on December 3 and 4. The stations will be manned by volunteers, staff and brand ambassadors.
Superdry marketing manager Sara Aiezza spoke positively about the initiative, noting the importance of corporate responsibility.
“We see it as our duty to play a positive role in empowering young people to talk about their mental health and know where and how they can seek out help.”