Superdry has enlisted Richmond AFLW players Jess and Sarah Hosking to lead its newly launched international brand campaign.
The Melbourne-born twins are the latest Australians secured by brand for a global campaign, with Australian rapper Illy collaborating with Superdry in March this year.
“We are proud to be working with an international brand like Superdry to be recognised as an athlete on the world stage is both exciting and humbling," Jess Hosking said.
Superdry head of marketing Matthew Iozzi confirmed the global rollout.
“We are incredibly proud to be working alongside both Jess and Sarah, celebrating Aussie female athletes on an international stage.”
Featuring both Richmond AFLW sisters at the forefront, the campaign will mark the start of Superdry’s Spring/Summer collection, landing in store and online this month.
The new range is an athleisure capsule, which combines the brand’s sports aesthetic with Japanese-inspired street-style.
It features over a dozen new styles across both women’s and menswear, designed by Superdry’s in-house team.
The new collection is available across Superdry stores in both Australia and New Zealand and on the Superdry website.