Superdry Australia New Zealand has recruited Australian winter Olympians Nathan Johnstone and Jessica Rich to front its 'The Jacket To Own Winter’ campaign.
The campaign introduces new product innovation for Superdry, with all jackets from this season forward containing either Responsible Down Standard (RDS) approved down fill or containing recycled plastics from upwards of 10 plastics bottles per jacket.
"Innovation is in Superdry’s blood," Superdry ANZ head of marketing and PR Matthew Iozzi said.
"And from now on, so is sustainability," he said.
The campaign also aims to encourage Aussies to do everything they couldn't do last winter during lockdown, highlighting famous Victorian landmarks in its imagery.
"Australians are eager to get outdoors and experience the season," Iozzi said.
"For whatever occasion, whether it be the rooftop bars of Melbourne or slopes of Perisher or Queenstown, there’s a Superdry jacket.
Driving the campaign's sense of adventure home is Johnstone and Rich, who feature throughout the campaign.
"The campaign was a blast," Johnstone said.
"I am thrilled to be working with Superdry this season."
Superdry’s #JacketToOwnWinter campaign launches this week across Australia and New Zealand.