Superdry is preparing to maximise on the pre-June sales period, as brands on-board for Click Frenzy.
Launching on May 24, the event will offer a range of promotions across brands such as The Iconic, Glassons, Glue, Adidas, Levi's and Gorman.
Superdry Australia GM Antony Hampson said retailers have noted a shift in spending habits after lockdown.
"The Click Frenzy Mayhem event has traditionally been seen as an opportunity for consumers to pick up some real bargains as the cold weather hits," Hampson said.
"Given the disruption over the past few years with store closures, we have seen a shift back to physical retail sales and I am confident that Click Frenzy will have the desired impact to boost online sales and awareness leading into the June sales."
Big W digital channels activation senior manager Janelle Munro said the retailer also plans to maximise on sales beyond the event.
"To maintain an ongoing presence with the Click Frenzy audience between events, we now regularly send solus eDMs to their subscribers, to great effect."
Click Frenzy will commence on May 24 and run for 53 hours.