Sunglass Hut is going underground and taking over Martin Place this summer using Adshel’s station domination format.
The campaign will run for four weeks, bringing the summer sights, sounds and smells of the beach and the jungle to rail commuters on the Martin Place concourse.
The campaign has been created by Gotham NYC and has been brought to life by Adshel’s experiential team. The activation sets out to captivate the professional, commuter audience that sees 40,000 journeys each day.
Not only does the campaign include visuals but it also immerses passers-by with sound and smell elements that have been designed to give commuters a full sensory experience.
The campaign is live in Martin Place now.
This story first appeared on sister site adnews.com.au.