Sunglass Hut Australia has called on leading Australian astrologist Natasha Weber for its latest campaign.
Consulting the stars, the retailer has launched its '#TheSunWithin' campaign, which features a curated list of sunglasses based on the star signs.
Speaking on the campaign, Weber (also known as AstroTash on social media) said that she is pleased to see Aussies styling themselves based on their star signs.
"I’m seeing that people want to understand their personalities more to ensure their style choices are embracing their authentic self.
"It’s a beautiful trend that’s taking place right now.
"There’s nothing more inspiring than a person feeling confident with who they are and what they’re wearing to communicate that.
"Summer is also the perfect time to start on the journey of celebrating and connecting with your star, moon and rising signs.
"It’s a time of celebration and reflection for all signs," she said.
Also helping to bring the campaign to life is celebrity stylist Jess Pecoraro, who said that its important for customers to find pieces that are personalised to them.
"An accessory or outfit that celebrates your personality can help you radiate confidence and make any occasion a special one.
"When you choose something that is uniquely personal and personalised to you, it will become a timeless piece in your style collection.
"People often ask how they find their signature style and it all comes down to experimenting and trying until you fall in love," she said.
According to Sunglass Hut, the frames that best suit each star sign are:
- ARIES - Prada Linea Rossa: "You’re the trendsetter of the Zodiac."
- TAURUS - Vogue Eyewear: "'Less is more' is your fashion statement."
- GEMINI - Versace: "Light, fresh and playful will suit you best."
- CANCER - Oliver Peoples: "Your style reflects your inner world and emotional landscape."
- LEO - Versace: "You posses a grand, unapologetic style - you're born to be a star."
- VIRGO - Prada: "You're immaculately neat."
- LIBRA - Oliver Peoples: "Ruled by Venus, the planet of beauty, Libra is synonymous with fashion."
- SCORPIO - Miu Miu: "Your style is intense, dramatic, raw."
- SAGITTARIUS - Oakley: "You live in activewear and streetwear, reflecting your active lifestyle.
- CAPRICORN - Prada: "Capricorns go for clean lines and understated accessories."
- AQUARIUS - Versace: "Aquarians are the rebels of the zodiac."
- PISCES - Miu Miu: "You have whimsical and free-spirited style."
AstroTash is the resident astrologer at Body and Soul and writes horoscopes for MamaMia.