What is the most important thing for success in the online space?
As Ragtrader Live prepares to kick off tomorrow, ragtrader.com.au reveals wise words from online thinkers taking part in roundtables and presentations on the day.
"The advice I'd give to retailers is all channels should go hand-in-hand. It shouldn’t matter where the customer is buying so long as they are buying! E-commerce shouldn’t be a stand-alone channel but incorporated into all aspects of marketing." Laura Yeomans, country manager for ShopStyle Australia.
"Our customers. They've embraced our brand, our product and engaged with us daily either through our social channels or through their own. ASOS is more than just a store to them, it's a place for them to collaborate with friends, find the latest trends, a place for them to sell fashion and most importantly a place for them to buy affordable fast fashion everyday." Sally-Anne Newson, Asos Australia country manager.
"We offer great prices, but we offer even greater service and convenience. With our free overnight delivery, 3 hours in Sydney, 100 free returns, we are the perfect destination for busy people who don't have time to go shopping and would rather spend their weekends on the beach and not in the shopping mall." Finn Age Haensel, The Iconic managing director and co-founder.