Australian retailer Stylerunner has joined forces with Married At First Sight star Martha Kalifatidis to launch a capsule collection.
The 20-piece range was initially launched to the retailer’s VIP loyalty members earlier this month, and to the public a day later.
Essential styles make up the collaboration, including long-sleeve sweaters and shirts, trackpants, two styles of jackets, a beanie, a bag and two scarves.
Kalifatidis, who featured in the sixth season of the Australian version of Married at First Sight in 2019 and has since become a media personality, said the collection with Stylerunner was born from her real life.
“I wanted to design a wardrobe that feels effortless but still looks put-together – for when you’re running out the door but still want to feel confident,” she said. “These were the pieces I wish I had every morning.”
To bring the campaign to life, Kalifatidis enlisted three of her close friends – Michelle Banares, Paris Wycherley and Casey James – with each featuring in a photoshoot.
Stylerunner head of marketing Alisha Thornley said working with the MAFS star was a career highlight.
“She understands her audience and the Stylerunner customer, because she is our customer,” Thornley said. “She’s authentic, fashion-forward, and always on the go.
“This capsule is such a true reflection of who she is and what Stylerunner is all about: style that’s effortless, versatile, and designed for real life.”
Following the public launch of the range, Stylerunner invited customers to meet Kalifatidis in person at a special meet and greet event at the retailer’s Armadale store.
The range is currently being sold exclusively at Stylerunner’s website, and in selected stores across Australia.