It's a first for Stylerunner.
The e-tailer is hitting the ground running with its debut online pop-up sale in a bid to offer customers relief from the usual sale crowds and queues.
Prices for brands such as Beth Richards, THE UPSIDE, adidas by Stella McCartney, adidas and Wildfox are to set to be slashed from 20 per cent up to 80 per cent.
Stylerunner's international exclusive Heroine Sport will also be on sale with 20 per cent cuts.
The site is aiming to provide consumers with a digital sample sale experience, also offering the chance to win $1000 to spend on the sale through an Instagram campaign.
Stylerunner's online pop up sale is now live and will run until midnight this Wednesday 22nd April.
The site offers Sydney metro shoppers the option of three-hour delivery time after purchase.
Stylerunner was founded in 2012 and has since shipped to around 68 countries. It's currently a premium partner with Nike, adidas, adidas Originals and New Balance.
Last year, the etailer signed an exclusive deal with Lululemon to supply its products online.