Online activewear disruptor Stylerunner is launching its first concept store: in pop-up form.
The store is located in Sydney’s Paddington district and labelled Stylerunner LIT #liveintrainers.
The Stylerunner LIT #liveintrainers store will sell new and exclusive products available only in-store.
Featuring a personalisation bar by Mon Purse for apparel and shoes, Stylerunner LIT will also have a team of dedicated stylists on hand to help customers with purchases.
Stylerunner LIT will be a lifestyle space with health-conscious food, drink and bespoke nutritional product on offer by Fit Nutrition Fix.
It will also be used to host events such as weekly hip hop yoga sessions and HIIT classes.
The space has been designed and directed by Federico Maccapani, with a retail first light installation in collaboration with Philips HUE.
Stylerunner LIT will run to 31 October at 17 Oxford Street, Paddington.