The Iconic has partnered with Australian streaming service Binge to launch a range of 'Inactivewear.'
The collection comes as The Iconic's sales in loungewear (156%) and sleepwear (193%) boom.*
Similarly, content streaming has also increased during the period a survey from News Corp indicates.
According to the survey, 57% of Australians stated that they've streamed at least 20% more content during COVID-19.
The Binge x The Iconic unisex loungewear collection contains 19 pieces including crew neck jumpers, hoodies, tracksuit pants, shorts and socks.
Binge CMO Louise Crompton said that the platform created the collection to meet demand for loose, comfortable clothing.
"With one in two Australians telling us they love to binge content in loose comfortable leisure wear, we were inspired to create our own line of luxe-loungewear to help 'bingers' stream over 10,000 hours of the world's best shows and movies in style.
"The range caters for all 'bingers.' From the 'lounge room fashionistas' and the 'skinny jeans resisters,' to the 'invitation decliners' and the 'indulgent couch recliners.'
"Put on your Inactivewear, switch your phone to silent and escape with...drama, reality, lifestyle, comedy and movies at your fingertips," she said.
Australian model and Inactivewear brand ambassador Tahnee Atkinson said she was thrilled to help launch the collection.
"Like most people recently, I've had more down time than ever before, and have been at home streaming plenty of entertainment.
"I'm delighted to help Binge launch Inactivewear - a range that will Australians to up their style game, while they relax at home and binge all their favourite content," she said.
The range will be available in sizes XS to XL exclusively on The Iconic and will launch on 07 July.
It is priced between $29.99 to $99.99.
*These YoY results are from April 2020 vs April 2019