Strand (formerly Strandbags) will launch its latest venture into the United Kingdom on May 12.
'Nere' branded suitcases, travel bags and accessories will be released through a dedicated local eCommerce platform this week. Nere first launched in Strand stores across Australia and New Zealand in July 2022.
Strand CEO Felicity McGahan said the range will arrive in time for the European summer.
“Nere launched just over two years ago when we saw the opportunity to take our already successful Flylite travel brand and reimagine it as a travel lifestyle brand, suitable for today’s modern traveller.
“It’s the epitome of fashion travel. We’ve created a brand that will inspire travel near and far through the seamless combination of fashion and function, at an accessible price point.”
The retailer will release five Nere collections into the UK market: Stori, Wonda, Caype, Relm, and Edit. The offering includes suitcases, mini cases and vanities; tote bags and duffle bags; and luggage tags, straps and packing cubes.
In 2022, Strand diversified its product offering with the launch of two new brands Nere and Evity. The retailer is planning to launch a youth line in mid-2023 and is in the process of establishing a men’s travel/work range for release later this year.