One of the hottest start-ups in the Australian fashion etail sector has launched a first for the market.
Her Fashion Box has released a permanent SMS To Buy feature, allowing customers to text from their mobile phones to subscribe to the platform.
The fashion and beauty tech start-up has partnered with BuyReply to offer the new service.
Australian retailers Oroton and Sportsgirl are among companies to have harnessed BuyReply for live runway-shopping initiatives.
Le Black Book founder Kath Purkis launched Her Fashion Box on February 7, hitting first month targets within 48 hours.
The company sends local customers an on-trend accessory tailored to their style profile every month, along with 2-4 beauty samples from brands such as Redken, YSL, ModelCo and Maybelline.
BuyReply founder Brad Lindenberg said the new service would take Her Fashion Box to the next level.
"Being able to add a transaction point to the ad unit itself is a revolutionary concept, coupled with the simplicity of texting to buy, BuyReply enables entirely new possibilities in commerce making it possible for advertisers to make an instant ROI from their advertising.
“Traditionally advertisers have required consumers to do a Google search, visit their website or find a physical store before they can transact in response to an advertisement.
"With BuyReply, consumers can now respond instantly to advertisements allowing brands to capture consumer purchase intent when it is at its highest."
Customers can sign up to Her Fashion Box via SMS by sending ‘subscribe’ to 0429 543 269 ( 0429 5HF BOX ).