Sportscraft head of brand Jacolene Le Roux reveals the inspiration behind the brand's first activewear collection.
Our brand heritage actually shapes every single product that we design and produce – as we have very long standing relationships with our production partners and we work very carefully to ensure each piece reflects our values and expertise around quality.
This active range is designed to work back with the rest of the collection, mirroring the effortless way that our customer would style these pieces into their existing wardrobes.
The quality that we pride ourselves on is inherent, while the silhouettes were designed to complement not only an active but also the diverse lifestyles of our customers.
The capsule collection features quite a muted colour palette, with a pop of mustard that serves as a highlight piece that works back with the rest of the neutral tones and picks up the hints of colour in the Liberty print.
We’re a classic brand so the active range definitely continues in this vein, while feeling fresh and modern at the same time.
As a nod to our longstanding brand heritage, we have also introduced logo tees and sweats as part of this range.
Classic styles in relaxed silhouettes that perfectly cater to an active lifestyle.