Australian fashion brand Sportscraft is launching a capsule collection alongside global peak body Woolmark, as the pair commemorate 60 years of partnership.
Woolmark is a global authority on wool, which highlights Australian wool in particular.
The new collection includes cable knits, coats, sweaters and scarves across men’s, women’s and childrenswear, covering Merino wool fabrications.
“Our valued partnership with Woolmark has fostered a mutual inspiration that has spanned 60 years of our own 110 year legacy,” APG & Co CEO Elisha Hopkinson said. “Even as our brand continues to evolve, and fashion naturally shifts, our relationship with Woolmark stands the test of time to create quality Australian fashion made to love for years to come.”
Woolmark managing director John Roberts said the partnership will continue.
“Our commitment to celebrating timeless quality makes this collaboration a natural choice, taking Australian Merino wool confidently into the future as a steadfast and enduring symbol of excellence,” he said.
The collection will be available in-store and online from today, May 14.
Sportscraft operates over 50 stores Australia-wide, alongside a significant presence in David Jones in-store and online.
Woolmark is a subsidiary of Australian Wool Innovation - a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.