Spell has today taken another step in its sustainability journey, announcing a new partnership with fashion rental platform GlamCorner.
The partnership will see Spell become one of Australia’s first designers to launch its own rental offering on the GlamCorner platform, and follows a similar partnership between GlamCorner and David Jones.
The partnership will offer an online destination for customers to rent from a collection of 48 Spell garments, including archived pieces from previous collections.
Speaking on the partnership, Spell co-founder Elizabeth Abegg said that the partnership adds another layer to the brand's sustainability mission.
"What started as an emboldened mission to trace our supply chain and introduce more ecologically responsible fibres into our collections, has become a business-wide quest to always operate with people and planet at the forefront of our minds.
"In a world where our resources are finite, we have long known that it is circular or bust.
"Spell is very excited to play our part when it comes to moving towards a circular economy with our Sister to Sister rental platform, powered by GlamCorner.
"Inspired by our community, who have always led us with their passion to buy, swap and sell our pieces, we are now offering a new solution to accessing our collections whilst decreasing the size of your wardrobe and your environmental impact on the planet," she said.
Orders will be fulfilled by GlamCorner’s 'click to rent' process which allows pieces to be rented out for a short term, returned and cleaned.
The partnership will help Spell support the circular economy, helping to reduce the 6000kg of clothes that end up in Australian landfills every 10 minutes.*
GlamCorner co-founder and COO Audrey Khaing Jones welcomed the partnership with Spell.
"It’s always been our mission from when we first started in a wardrobe of 30 garments to reshape the fashion industry towards a more circular economy and make rental the norm.
"Now, almost 10 years on we are working with Spell, one of Australia’s leading designers that are taking their impact and sustainability journey seriously.
"We’re proud to partner with a brand that is aligned with our vision to drive this generational change in fast fashion consumption and waste.
"Last year we worked with leading retailer David Jones and now we are working directly with leading Australian designers, this is a huge milestone for us.
"This partnership is setting an industry benchmark on the commitment that we should be making to sustainability," she said.
The Spell x GlamCorner rental platform is available online now.
*Fast Fashion by Clean Up Australia