Byron Bay-born label Spell and sustainable B-Corp Outland Denim have partnered to launch a limited-edition capsule denim collection. 

The partnership marks the beginning of a long-term relationship between the labels, with Outland Denim set to produce further denim designs for Spell. 

The new collection has been made in Outland Denim’s stand-alone production and finishing facilities in Cambodia, which not only provides employment to young women who have experienced exploitation, but also manufactures denim in innovative and sustainable ways.  

Spell co-founder and chief brand officer Elizabeth Abegg said the partnership helps the brand further its sustainability mission. 

"We’ve spent the past three years mapping our supply chain, and denim has been difficult to source ethically - working with Outland, a brand which exists to eliminate exploitation, while also using less natural resources and chemicals in its Cambodian facilities - we’ve been introduced to an entirely new standard of supply chain transparency and responsibility. 

"During a time where partnerships are integral to creating real change, we are so proud of this collaboration," she said. 

The five-piece capsule collection has been made using the cleanest raw materials and methods available including 100% organic cotton, zero harmful chemicals, 100% vegan materials, and innovative water and energy saving technology.

Outland Denim founding CEO James Bartle added that collaboration between brands will help the fashion industry achieve greater sustainable outcomes. 

"We have a lot of respect for what Spell has created in a brand and, as an extension of that, a community where women can connect.

"Spell has a strong aesthetic and iconic sense of personality, so to see our production house working with the Spell design lens has been a joy to watch.

"We need to collaborate on solutions if we are going to revolutionise the fashion industry, if we are going to use it to enrich the lives of people and protect the planet," he said. 

The Outland Denim x Spell collaboration collection will be available to purchase from May 07 on the Outland Denim and Spell websites. 



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