Specsavers Australia and New Zealand has welcomed a new head of customer relationships, and promoted two others in a major executive team revamp.
Former Kathmandu customer marketing manager Yelda Rahimi has joined Specsavers as head of CRM, effective April 3, while Samantha Ferreri and Anri McHugh have been internally promoted.
Ferreri is now the head of trade planning, while McHugh is the head of brand marketing planning & PR, both effective on March 1.
Specsavers has also offered internal promotions to senior management roles in digital performance, customer engagement, CRM, PR & events and customer insights.
As head of trade marketing planning, Ferreri will be responsible for leading the trade planning function in national and local area marketing, including digital performance, across ANZ. She has been with Specsavers for two years as senior marketing manager - trade, and has held prior marketing experience at Target Australia, Signcraft, RMIT University and Wesfarmers Kleenheat.
The local area marketing and digital performance teams will now report to Ferreri.
Meanwhile, former senior marketing manager of brand planning McHugh will lead the brand marketing planning and PR across ANZ under his new title.
McHugh has been with Specsavers since 2017, when he joined as the national PR campaigns manager ANZ. Prior to Specsavers, he worked at various local and international communications agencies, including Thrive PR and Communications and The Hive Agency.
The PR & social media team will report to McHugh.