Australian fashion label SIR. is investing in the next stage of its expansion, appointing EVH as its communications agency partner.
The partnership will see the agency support SIR. in furthering its international and local presence as well as manage media and talent relations, activations, and partnerships.
"We're thrilled to have the EVH team on board as our leading communications agency, as SIR. enters an exciting stage of evolution," SIR. founders and directors Nikki Campbell and Sophie Coote said of the partnership.
Since the brand’s inception in 2014, SIR. has experienced strong growth and has established an international presence across luxury retailers including Matches Fashion, Bergdorf Goodman, Barneys and Moda Operandi.
As part of its growth strategy, the brand launched a new product category – SIR. Swim – in conjunction with the resort ’21 collection.
And it will do the same again for its spring summer 2021 campaign, with the brand set to introduce suiting and a capsule menswear line to its customers this month.
Meanwhile, the other pieces in the spring summer range will speak to the brand's evolution and will showcase SIR's new approach to minimalism.