Australian online retailers are reaping the rewards of a falling dollar, according to eWAY's latest Online Retail Report.
Australians spent $9.3 billion online in the first half to June, a 21.5 per cent increase in transaction volumes on the same period latst year.
eWAY, which processes a quarter of all online payments in Australia, reported a total Australian full Financial Year 2014-15 spend of $18.3 billion.
According to the report, international sales were a major trend among local etailers.
Sales to international delivery postcodes increased 35.5 per cent throughout the first half of 2015 compared to H1 2014.
Sales to international postcodes grew as the AUD exchange rates lowered.
eWAY CEO Matt Bullock said there are further opportunities for growth.
“There is a clear window of opportunity for small businesses to open up their offering to global markets, if they haven't already. The increasingly sophisticated and cheap postage services make this more feasible than ever.
“Year on year the growth of spending online continues to amaze me. Australians have such an appetite to purchase goods and services online and Australian retailers are really starting to mature in this space now,” Bullock said.
