Australian fashion label Showpo has signed on UK’s Love Island: All Stars celebrity Grace Rosa Jackson to front its latest campaign.
The capsule range, called ‘Femme Fatale’, is a 23-piece collection, featuring silhouettes across eveningwear and cocktail dresses across multiple colourways.
The collection was shot around the streets of Paris. "This collection is all about self-confidence and femininity — and that’s exactly how I felt shooting it in Paris,” Jackson said.
Showpo founder and CEO Jane Lu said the collaboration has been in the works for a few months.
“We’ve admired Grace for quite some time – she’s unapologetically herself, she knows her worth, and she’s not afraid to take up space,” Lu said. “That kind of confidence is at the heart of what Showpo stands for.
Jackson shot to fame in 2024 when joining Love Island 2024 in the United Kingdom. Earlier this year, she returned to the series in its All Stars concept.
She harnesses over a million followers on Instagram and 540k on TikTik.
According to Lu, Jackson was an dream to work with, but noted the campaign launch had a few bumps.
“Pulling off an international campaign and coordinating a multi-city launch across three continents definitely came with its fair share of chaos,” she said. “From a scam hotel in Paris to almost losing all our campaign content – the process tested us but the end result is something we’re truly proud of.”
To boost the range launch globally, Lu and her team at Showpo will host a “star-studded” event in New York City tomorrow.