One of Australia's largest online retailers for fashion and lifestyle is preparing to boost its business potential ahead of a significant milestone.
BrandsExclusive, Australia’s leading online shopping club for fashion and lifestyle products, has revealed it will celebrate its fourth birthday with a new look website and release of a new and improved version of its award-winning mobile application.
The new website design, scheduled for launch on June 25, will see the platform offer users smoother navigation and an easier shopping experience across brandsExclusive categories – including fashion, living, and beauty – only paying one shipping fee at check out.
A “robust and streamlined” filtering and sorting system will also allow members to locat product faster than ever before, with more detailed product, brand, shipping and returns information also to be added to the product page.
In addition, brandsExclusive will also update award-winning brandsExclusive app, for both iPad and iPhones, with a complete redesign, developed in-house to enhance the overall customer experience.
Search options added to each sales event will allow customers to employ gender and colour filters more convenient browsing, with the app’s social functionality also enabling customers to share content via popular social media sites including Twitter and Facebook, as well as via email.
Those not yet a member of brandsExclusive can now also preview the latest sales events and products without logging in.
Commenting on the initiatives to mark its anniversary, brandsExclusive founding director Daniel Jarosch said the additions had been made with the mobile customer in full focus.
“Innovation by top Australian etailers is fuelling the mobile shopping trend, and brandsExclusive has always stayed ahead of the curve to deliver the best, most convenient shopping experience to its members. Up to 50 per cent of our purchases are now being made via mobile,” he said.
BrandsExclusive was one of the first Australian fashion retailers to launch an iPad application in early 2010. The app won Best Mobile Commerce at the 2012 Online Retail Industry Awards (ORIA).
Founded in 2009, brandsExclusive is Australia’s leading online shopping club with more than 800 local and international fashion partners offering savings of up to 70 per cent off. It is Australia’s fastest growing flash-sale website with more than 70,000 new members joining each month, and 1.6 million Australian members overall.
The e-commerce website was also ranked #1 on the prestigious list, BRW Fast Starter of the year for 2013, which encompasses Australia’s most forward thinking and successful individuals and organisations.