Shona Joy has unveiled a new digital platform, with upgrades to ensure a smoother shopping experience during COVID-19.
The platform includes a number of content, product and shopping tool extensions as customers increasingly shop from home.
Shona Joy marketing manager Danielle Millar said the website will function as its flagship store, not simply a transactional eCommerce site.
"Over the past five years, the growth in our global direct-to-consumer ecommerce business has allowed us to really come into our own.
"We’ve loved having direct dialogue with our customers - it’s so exciting to hear exactly from her, and also equally to learn where we have gone wrong and how we can improve.
"Without being able to view our full collections in a physical space or to try on our garments in-person, our new customers are understandably hesitant to commit to an online purchase without being confident in our fabrications and fits.
"Based on this feedback, we've implemented a detailed zoom function on all product pages so that customers can get up close and personal with our garments, as well as including product video for our more detailed styles, to allow customers to see how our garments move and how the fabrics look in different light."
The site also includes extensive information around fit, as well as detailed sizing guides, predictive search function, expanded payment options and swatch libraries.
To make the process of selecting bridesmaid dresses easier, Shona Joy has included a Wishlist function so brides can easily share a short-list of silhouette and colour options with their bridesmaids.
The 'Shona Joy Journal' closes out the offer with content around collections, the team and campaign shoots.