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Specialty Fashion Group's (SFG) financial woes have worsened, despite selling the majority of its brands earlier this year.

Katies, Millers, Crossroads, Autograph and Rivers were all sold to Noni B in May, however, SFG was unable to stem its loses, recording a loss after tax of $9.3 million.

Despite this, the business recorded a steady increase in online sales, with 36% of its eCommerce business accounting for total sales.

SFG CEO Daniel Bracken said the financial year was built around change within the business to achieve profitability.

"FY18 was a transformative year for the company, with the agreement to divest five of our six brands," he said.

"The transaction provides the best possible outcome to our shareholders, significantly strengthens the balance sheet, and provides the ability to focus on the growth and development of our City Chic brand."

Plus-size women's brand, and remaining SFG brand, City Chic performed comparatively well, with sales up 5.5% and a strong online performance both locally and in the US.
A roll out plan for standalone City Chic stores is underway, with further reduction in concession stores planned.

"We have invested in City Chic's online platform and expanded our online exclusive range, with a focus on enhancing customer experience at every touch point," said City Chic GM Phil Ryan.

"We also saw benefits in both sales and margin from our investments in the business' logistics and supply chain capabilities.

"The strong results achieved by City Chic across both store and online channels were very pleasing and demonstrate its significant momentum and potential as a standalone business."

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