Australian womenswear label Selph has rebranded as Enesa, repositioning around tailored workwear for professional women.
The label was founded by Channel Seven creative lead and celebrity stylist Natalie Shehata alongside corporate lawyer Amanda Kazacos, who built the business around what they identified as a gap in fashion-forward clothing for working women. Shehata brings more than 18 years styling television personalities, founders and executives, while Kazacos came to the category from the corporate sector.
Product is anchored in matching sets and separates designed to be worn together or apart. The current range spans shirts from $240 to $330, skirts from $240 to $290, pants at $290, dresses from $280 to $400 and jackets at $450. Sets carry the highest tickets, running from $450 for the Tonal Dream and It's Instinct styles to $500 for the Off-Duty Set and $630 for the After Hours Set. Accessories start at $20 for arm garters.
Fabrications are cotton-blend led rather than pure natural fibre. The Kendall Shirt, which retails at $330 and includes a matching tie, signature collar pin and cuff hardware, is cut from a 58% cotton and 42% polyester textured cloth. The label does not publish country of manufacture on its product pages.
Sizing runs from 6 to 16 across the range. Distribution is direct to consumer through enesa.com.au, with no wholesale stockists listed, and the brand offers Afterpay and Shop Pay at checkout alongside free shipping on orders over $350.
Enesa operates on a limited drop model, with collections released in small runs rather than repeated seasonal carryover. Several styles in the launch collection, including the Kendall Shirt, are currently sold out across all sizes.
"Enesa is more than just fashion. It's about empowering women to feel confident and authentic in every moment, because what we wear should reflect who we are," said Kazacos.
Shehata said the proposition was drawn from years of client feedback.
"As a stylist, I've seen how women want to feel in their clothes. Confident, powerful, comfortable and unapologetically themselves. Not dressed up as someone else, but elevated versions of who they already are," she said.
The brand supports the range with curated style guides, video content and a pocket stylist feature on site.