Iconic London department store Selfridges has extended a permanent concession deal to Mon Purse.
Launching in November 2016 into both Selfridges London and Manchester Trafford, the Mon Purse space marks the department store’s first ever concession partnership with an Australian brand.
Selfriges contemporary accessories buyer Caroline Fielder said the brand is a perfect fit for the store.
“Personalisation is at the heart of our service offer and we embrace Lana Hopkins’ vision of combining innovation with the very best of craftsmanship.
"We are very excited to partner with Mon Purse, and be the first retailer to allow customers to monogram, customise and design a one-of-a-kind bag to create a truly personal product.”
Mon Purse founder Lana Hopkins said the brand taps into customer-centricity.
“From the customer side, the drive to be your own brand and an individual is propelling the customisation trend.
“Increasingly, consumers are utilising social media channels to showcase the world their persona and brand. Mon Purse taps into that market.
"From a retailer perspective, custom design presents an ingenuous way to rectify the problem of holding inventory, making educated guesses, and getting caught up in the markdown and promotion cycle.
"We are no longer guessing what customers want, instead we allow them to tell us what it is they actually need.
"It's a customer centric mentality.”