Styling subscription service Selected had 1000 people register their interest before launch, founders Jess Pecoraro and Elliot Garnaut have revealed to Ragtrader.
Since launch, the business has also seen its Instagram followers grow by approximately 1000 per day.
The platform, which is dedicated to educating consumers on how to style their clothes through content and information, will work to grow its subscriber base further in the first six months, Pecoraro said of the business' immediate goals.
"The first six months is about making sure that everyone understands the platform.
"We want our subscribers to get to know us and get to know the world that we’re presenting to them.
"But we also want to actually see what they want as well.
"What do you guys want to hear us talk about? What do you need? We want to really listen and focus on that," she said.