Victoria’s Secret will open its first Australian CBD store next month.
Valiram Group, which manages the brand’s seven airport stores, will open a site at Sydney's Queen Victoria Building.
The beauty and accessories store will commence trading on March 12.
This will be the first domestic Victoria's Secret location outside of an airport.
The beauty concept store will stock a small collection of Victoria’s Secret underwear, as well as beauty products and accessories including bags, scarves, and sunglasses.
Victoria’s Secret opened its first airport location at Sydney’s International terminal in 2010.
The brand currently operates sites across Sydney Domestic Airport, Melbourne International, Melbourne Domestic, Brisbane Domestic and Perth Domestic Airport.