Swimwear giant Seafolly has now dodged two bullets in the past month.
The swimwear brand has been cleared over complaints surrounding its latest billboard campaign.
This follows its recent victory in the Federal Court against White Sands Swimwear designer Leah Madden, where Madden was found to have falsely claimed Seafolly had stolen her designs.
Madden was ruled to have engaged in misleading and deceptive conduct and ordered to pay $25,000 in damages along with legal costs.
The Advertising Standards Board has also dismissed complaints over a summer billboard campaign featuring a female model with her back to the camera.
Complaints alleged the campaign was an "objectification of women".
"Firstly, the picture draws a fine line between advertisement and pornography," one complainant alleged.
"I am personally uncomfortable seeing the advertisement as I drive through the streets of Sydney, due to its exposure of the woman's bum.
"Secondly, the image uses a very skinny young woman to model the bikini bottom."
However, the Board found the close-up acceptable in the context of the advertisement and ruled it was not sexually suggestive. Seafolly defended the outdoor summer campaign in its response.
"The images are clean and the model poses are not in any way suggestive, sexual or degrading.
"Seafolly prides itself on choosing fit and healthy brand ambassadors each season."
SEAFOLLY: Summer campaign.
