Australian swimwear brand Seafolly has expanded its global footprint with the launch of its first standalone retail store in the United States.
The new store opened in early August in Corona Del Mar, California. It adds to 36 stores globally, including 32 in Australia and 4 in Singapore.
Corona Del Mar is situated at the southern end of Los Angeles, with the store housed in a strip mall location that also houses jewellery, shoes and fashion retailers.
The new US store joins a raft of stockists across the North American market for Seafolly, including the likes of Nordstrom and Aqua Beachwear.
“Expanding into the U.S. is a natural progression for Seafolly as we aim to bring our iconic Australian beach lifestyle to a global audience,” Seafolly CEO Brendan Santamaria said.
“Opening our flagship store in Corona del Mar marks a significant milestone for us and presents an exciting opportunity to connect with new and existing customers who share our passion for coastal living, effortless style, and premium swimwear. We look forward to becoming a part of the Corona del Mar community.”