Seafolly has claimed an Australian first: the launch of an interactive smart change room mirror.

Known as the ‘Magic Mirror’, it will debut at the brand's Westfield Bondi Junction on October 17.

At the touch of a button, customers can tap into a virtual shopping experience with the interactive mirror.

It provides on-screen sizing, colour options and a concierge service enabling them to send messages to store staff from the changing room.

The technology offers a non-invasive approach to size options, colour choices and styling recommendations.

Proving popular in Europe and North America amongst millennials, the Solos designed mirror also eliminates the need for manual stock takes, reduces shrinkage of up to 45% and offers a new 100% stock accuracy in ‘real time’.

Following the success of the Magic Mirrors in Seafolly’s pilot store, Seafolly intends to roll out the system to its entire global network of stores.

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