Seafolly has made its first major move since being acquired by the private equity arm of Louis Vuitton.
Seafolly CEO Anthony Halas has announced international supermodel Gigi Hadid as its ambassador for 2015.
In addition to modelling, Hadid has a cult social media following of over two million.
This is her first international campaign for an Australian brand.
The campaign was shot by Enrique Badulescu in the peninsula town of Tulum, Mexico.
Hadid joins a global portfolio of past Seafolly faces including Martha Hunt, Behati Prinsloo, Jess Hart, Miranda Kerr and Catherine McNeil.
Seafolly recently announced its partnership with L Capital Asia, the Asian private equity fund sponsored by LVMH Moet
Hennessy Louis Vuitton S.A (LVMH).
In 2015, the brand will celebrate its 40th anniversary.
Seafolly is available from over 400 retailers throughout Australia and New Zealand.
Globally, the brand is stocked in 1,211 stores across 46 countries worldwide.
There are 14 SEAFOLLY concept stores in Australia along with six in Singapore and six in the USA.