What has swimwear giant Seafolly created in a bid to win over a new generation of consumers?
Seafolly has collaborated on a music video with Australian artists Panama for summer 2014.
View the video here.
The video showcases international ambassador Martha Hunt in a music clip directed by Daniel Askill.
The music video for Panama’s new single “Stay Forever” follows Martha Hunt and a number of girls living in colder climates who are suddenly drawn to water and the Australian summer.
The girls make an underwater migration to a secluded Australian beach where they are showcased on soft, white sand.
CEO Anthony Halas said the collaboration is a new marketing initiative which will open the brand up to a new generation of consumers.