Analytics platform BrandData ranks Sass & Bide and Alice McCall on social media engagement.
Sass & Bide has a higher combined audience at 404,307, 70% bigger at 237,635 for Alice McCall.
Surprisingly, Alice McCall has the highest combined engaged audience at 5,704, 483% bigger than Sass & Bide at 979.
Alice McCall is engaging more of their audience as a percentage at 1.58%, whereas Sass & Bide is at 0.61%.
The biggest engagement difference in the channels occurs in Instagram where even though Sass & Bide have a larger Instagram audience (204K), they have a low engagement percentage of 0.16%.
Alice McCall has a slightly lower Instagram audience of 184k but have a higher engagement percentage of 2.66%.
The BrandData rank is calculated based on 41 different engagement events taken from direct feeds from any social channel that accounts for more than 2.5% of the world’s traffic every day and then compared against the real data from all the other brands in that category or custom list. That data is then weighted according to channel significance within that category (real floating weighted average channel activity). This generates a rank for each brand.