Iconic Australian label sass & bide has made an executive decision to fuel growth of the brand's global footprint.
The brand has confirmed the appointment of IE Agency as its digital partner for the entire digital portfolio to “ensure the ever-growing customer expectations across all channels are met”.
As previously reported on ragtrader.com.au, the move follows confirmation last week that sass & bide had cut ties with its digital agency of four years, WeAreDigital.
Going forward, IE Agency is expected to help sass & bide “overhaul” its e-commerce platform “to empower exceptional customer experience and best practice across both online and in-store retail touch-points”.
sass & bide marketing manager Julie Georgiadis said that, as a Magento Gold Partner and being retail focused, IE Agency were the right fit to drive the brand's unique vision.
“We’re excited to partner with IE to explore more creative digital opportunities andsupport our growth within the omni-channel landscape. This goal aims to put the sass & bide customer at the centre of every digital engagement”
IE Agency managing partner Dean Flynn said he is “elated” at the fresh partnership.
“IE is looking forward to driving sass & bide’s future digital success as a global retailer. With a solid foundation in Australia,sass & bide are ready to take their brand to an elevated digital platform globally, and we are excited to take them there.
“After our previous success in enabling brands to digitally connect with their customers through their website, mobile and in-store, we’re delighted to be working with a forward thinking client such as sass & bide,” he said.
“Our partnership will focus on building a new digital platform that will enhance the entire consumer experience of sass & bide - both in terms of the brand experience and facilitating sales”
IE Agency is set to commence work on sass & bide’s digital offering immediately.
Previous fashion clients of IE Agency include: Nike, Sportsgirl, Sussan, and Hurley.