Sass & Bide has launched its annual Barnardos charity campaign, selling out of the limited edition bespoke tee within the first hour online.
The company has since stated that due to the success, the t-shirt will be replenished.
This year, Sass & Bide invited a selection of inspiring women and mothers to help raise awareness and much-needed support for children who need it most.
Those involved snapped themselves wearing the latest Barnardos tee, 'Love & Protect', to be shared on Sass & Bide's digital platforms and their own social media channels.
Singer Tina Arena, models Jodi Anasta, Jennifer Hawkins and Sam Harris and TV presenter Natarsha Belling, among a raft of other celebrities, all showed their support by donning the tee.
The collective social media reach of all those who participated allowed the campaign to reach over two million followers.
Barnardos Australia is a charity at the forefront of child protection and is committed to finding real, permanent solutions for Australian children in desperate need.