sass & bide is launching a new national retail initiative - sass & bide Style Week.
The campaign will feature in-store and online activations aimed at promoting its latest resort collection.
This will be the biggest customer engagement at one time for the brand on a national level.
Customers can book a consultation with a professional stylist in stores, enjoy a MAC make-over, have their photo taken and emerge in current sass & bide customised styles.
Leading stylists will be available either in-store or online.
The brand's digital platform will be taken over by guest stylists and bloggers with advice, ideas and imagery.
The website will have daily ‘style’ content updates from the likes of Romy Frydman, Mark Vassallo and We Are The Wild Ones.
sass & bide Style Week will run in Australian sass & bide boutiques until November 20.
Next week, it will commence through sass & bide concessions in Myer, as well as New Zealand.