Global luggage brand Samsonite has inked a deal with Australian-born travel company Luxury Escapes.
The deal will see the pair drive content across social and broader marketing channels and initiatives. This includes collaborating with Australian influential travel content creators to showcase the way Australian’s experience premium travel.
The goal of the deal is to reach new markets by sharing aspirational and educational content captured in the top destinations globally, including tips on packing and travel hacks.
Ari Priester, VP of Samsonite Australia and New Zealand, welcomed the partnership with Luxury Escapes.
“Samsonite has always been committed to helping travellers experience the world effortlessly, and this partnership allows us to elevate our customers’ travel experience from initially dreaming and planning, right through to take-off,” Priester said.
“Partnering together with Luxury Escapes, we’re making it easier than ever for Australians to experience travel that feels seamless, stylish, and unforgettable.”
Luxury Escapes CEO and co-founder Adam Schwab called the partnership a “no-brainer” given the pair’s shared values around travel.
Luxury Escapes boasts over 9 million members globally.