Australian label Sambag is set to launch a new, more affordable, diffusion label targeted toward the brand's younger demographic.
The summer sandal range, India Grace, will target Sambag customers aged between their teens and early twenties.
It is the first collaboration between owner and creative director Sam Wagner and her daughter India.
Wagner's daughter played a vital role in the creative process, selecting the styles, prints and textures.
The India Grace collection takes influence from bohemian chic styling and features an array of tassels, avant-garde cut-outs, and shimmering metallics, partnered with a variety of colours.
Wagner said the relationship between mother and daughter was a factor in creating the new collection, as well as her desire to develop a label for a more youth orientated customer base.
“I’ve always wanted to design a label for my younger customer - something which is affordable, fun, on-trend, and undoubtedly stylish.
"India Grace by Sambag represents the next generation of Sambag shoppers. I love the idea of mothers and daughters shopping together - something I enjoy with both of my daughters."
The collection will launch exclusively online from August, and will be available in-store from September, with price points starting at $95.