Sports and performance retailer Salomon has opened a new flagship store at the Emporium Melbourne.
The shopping centre is located inside the Melbourne CBD, with the store opening last week involving a range of events and activations, including an opening party and run club.
Throughout the week, VIPs, media, influencers and Salomon S/Plus members experienced local cuisine, live DJ performances and interactive demonstrations.
"Opening our first flagship store in Australia is a major milestone for Salomon and reflects the growing passion for outdoor performance and style among Australian consumers,” Head of Salomon Australia and New Zealand Graeme Moore said.
“Emporium Melbourne is the perfect home for our brand as we continue to expand our retail footprint and bring the full Salomon experience to life. This store marks the next step in our commitment to connecting more people to the outdoors through innovation, community, and premium retail experiences.”
The new store features Salomon’s most extensive product assortment ever shared in Australia, including performance footwear and apparel alongside its growing ‘Sportstyle’ collection.
Salomon was born in 1947, with all its ranges continuing to be designed in the French Alps. The brand has 201 brand stores and factory outlets globally according to its latest 2024 Impact Report.
The Melbourne Emporium store is Salomon’s second in Australia, following the opening of its first local store in Chadstone Shopping Centre – also in Melbourne -- in late 2024.
The brand’s website indicates another standalone store is set to open in Sydney.
Salomon is also stocked in retailers nationwide, including at Kathmandu and Anaconda.