Melbourne Central has claimed another successful biannual One Day Shopping festival, with over 173,000 shoppers to the CBD retail destination.
The event was timed to coincide with Melbourne Spring Fashion Week, with the centre also hosting the launch of its film project, Reflections.
September’s One Day Shopping Festival featured over 60 events and 200 retailer offers on the day.
This included pop-up stores, food trucks and live music.
The GPT Group-owned centre has a year-round program of events to generate sales and repeat visits.
GPT Group’s head of investment management Carmel Hourigan said this is a key strategy for growth.
“This event is just one example of how we are proactively creating great experiences for customers at our Centres. The recent NAB report into online sales highlighted just how important a physical presence in a dominant regional shopping centre can be for retailer sales.”
Melbourne Central utilised social media channels such as Facebook and Twitter to engage customers during the Festival and also has an app for Apple and Android platforms.