Fashion label Saba has launched a new core elements range to ramp up its product offering and refresh the brand.
The 'Saba Elements' collection, which drops into stores nationwide today, features eight key wardrobe items to provide customers with a selection of simple pieces to choose from.
The eight pieces include: 'The Suit', 'The Shirt', 'The Tee', 'The Jean', 'The Blouse' (women) or 'The Item Jacket' (men), 'The Pant' (women) or 'The Chino' (men), 'The Knit', and 'The Coat'.
Daniel Bracken, CEO of Saba parent company The Apparel Group, said the 'Saba Elements' collection was designed specifically to target customers in the 30-year-old age group, returning to work after the new year .
“The Saba core elements range was developed with our customers’ needs front of mind. This new collection will provide customers with the key essential outfits for a successful fashion wardrobe.”
To celebrate the collection Saba has also created a national marketing campaign, offering a $150 discount on any item for the purchase of a two-piece suit. The offer will be available for two weeks, in-store an online, ending January 31.
Saba is owned by The Apparel Group, which also operates fashion brand Sportscraft. Saba currently operates 28 stand-alone stores in Australia, four outlets and is also stocked in 36 David Jones stores nationwide.