Saba has launched a seasonal campaign series built around couples, with Anna and Tim Robards fronting the first instalment.
Two of a Kind will return each season with a new couple, establishing a repeatable creative platform rather than a one-off celebrity partnership.
The launch campaign was shot at Sydney's Grace Hotel and across the CBD in a curated edit from the Spring 2026 collection. It arrives as the label marks six decades since Joe Saba founded the business in Melbourne in 1965.
The Spring edit is built to work across the full week: coordinated tailoring for the office, print and colour for spring, relaxed pieces for the weekend and refined outfitting for the racing season. It is a repeat-wear argument aimed at a customer weighing cost per wear at the premium end of the market.
Womenswear blazers currently sit between $399 for the Tia fitted style and $599 for the Celeste wool contoured blazer, with the Dharma stitch detail blazer at $449 and the Celeste wool classic at $549. Menswear tailoring tracks similarly, with the Cedric wool stretch jacket carrying a $599 ticket.
The campaign narrative leans into career and family, with the pair speaking to building their respective businesses and managing demanding schedules alongside home life. Both are established media names with substantial personal audiences, giving the series organic reach beyond paid channels.
The brand trades on refined tailoring, workwear, outerwear and knitwear.