Australian-based global fashion brand S/W/F has released its inaugural bridal capsule collection called Collection 01.
Designed by founder Desiree Deravi, the debut range comes following consumer demand in three distinct bridal looks that are designed to be re-worn.
One is a silk lace dress, with raw-edged ruffled pleats and a train. Another is a two-piece silk linen pantsuit with an oversized bow. The third is a crossover dress.
“The wedding collections seemed like a natural progression for the brand,” Deravi said. “We had unprecedented customer demand for those who wanted a more modern, less traditional choice.
“We want every bride to feel chic, confident, effortless and wear her dress over and over again.”
Each style is designed for an array of body shapes and sizes, with Deravi noting that there is further expansion ahead.
S/W/F bridal collection launched in October with prices ranging from $1,499 to $1,899.
The shift towards bridalwear comes after the brand reported a 527% lift in international sales earlier this year, with 80% of its sales reportedly coming via Instagram.