Designworks, a division of the PAS Group, has announced the addition of sports apparel brand Russell Athletic to its portfolio.
This news came after the group announced its expectation of signing another international sports brand following its acquisition of Lonsdale's distribution license in January.
The partnership will focus on product design, sourcing and marketing of the Russell Athletic brand at speciality sports and lifestyle retail from 2019 onwards.
Russell Athletic will join a number of other sporting brands under the Designworks portfolio including Everlast, Lonsdale, Slazenger and Dunlop.
The PAS Group recently announced growth in online business as a key strategic focus.